Rebranding and revenue generation

CLIENT: Charlton Athletic FC

Charlton Athletic FC purchased an OMM rotating system in 2004 to offer existing sponsors greater impact on television and to generate more revenue from new sponsors. In 2006 the club appointed Llanera as their new shirt sponsor. They therefore needed to rebrand their ground at The Valley - both at pitch level and also on the fascia of the first tier on each stand. In total OMM have printed in excess of 10km of banners for the system. We have also completely made over the entire stadium twice using dibond, ply, foamex and correx where appropriate.